BRAND PARTNERS
Reach the practitioners women actually listen to.
Peony PRO members are credential-verified practitioners across oncology, rehabilitation, nutrition, mental health, and integrative care — the people women ask before they buy anything.
WHO YOU'D REACH
A vetted, multidisciplinary professional audience.
Every Peony PRO member has had their credentials and license status verified, and has been reviewed for alignment with the Peony Care Method™.
They work across medical and radiation oncology, breast surgery, oncology nursing and navigation, rehabilitation and lymphedema, exercise oncology, nutrition, mental health and survivorship, functional and integrative medicine, health coaching, and patient advocacy.
They are actively looking for products they can recommend to women in active treatment and survivorship — and they are unusually careful about what they put their name to.
THE STANDARD
We vet partners the way we vet members.
This is the first thing to know, because it determines whether this is a fit.
Products in the Peony catalog are selected against a defined standard: evidence-informed, transparent about formulation and sourcing, and appropriate for women in active treatment or survivorship.
That last criterion is not routine. Supplement–drug interactions during chemotherapy and endocrine therapy are a live clinical concern, and a practitioner recommending anything to a woman in treatment carries that risk personally. A catalog someone vetted is worth something to them. A discount is not.
We decline partnerships that don't meet the standard, including ones we would benefit from.
EDITORIAL INDEPENDENCE
Sponsors fund the work. They do not shape it.
This is a condition of partnership, not a negotiating position.
- Sponsorship pays for production and reach. It never determines content.
- Commercial relationships are disclosed next to the content they relate to.
- No contributor is asked to endorse a product, and no contribution is edited into a recommendation the contributor did not make.
- Partner participation does not influence which topics are taught, which experts are invited, or what any protocol recommends.
- Educational content developed for accreditation is planned and delivered independently of commercial support, consistent with recognized standards for integrity and independence in continuing education.
Serious partners read this as a reason to participate. It is the same independence that makes a practitioner trust what they read here — which is the only reason your placement is worth anything.
WAYS TO PARTNER
Catalog Partnership
Your products available to verified members at practitioner pricing, typically 30–40%. Where a Peony protocol calls for a product category, the catalog reflects it.
Directory Spotlight
Enhanced placement within the Peony Directory in the Peony App. A placement product, clearly labeled as such.
Verification and the Cancer Companion™ badge are earned and cannot be purchased. Spotlight placement does not confer verification, credential standing, referral priority, or editorial recognition.
Event Sponsorship
The Peony PRO Kickoff and subsequent events. Sponsors are acknowledged; sponsors do not select topics, speakers, or content.
Content Collaboration
Propose clinical protocols and practitioner resources for the Classroom. Every submission passes the same editorial and clinical review as any other contribution — accuracy, responsible representation of evidence, appropriate context, and patient safety — and Peony determines what is published and what it says. Your relationship is disclosed alongside the content.
Educational Partnership
Co-developed education and professional development, planned independently and clearly labeled.
WHAT WE DON'T DO
Stated up front, so nobody wastes a call.
- No pay-to-play editorial. Placement in the catalog or the Directory is a placement. It is not coverage, endorsement, or a protocol recommendation.
- No practitioner commissions on products recommended to women in treatment. Practitioners receive professional pricing. They do not earn commission on what they recommend to a woman undergoing cancer treatment. The conflict is obvious and we won't create it.
- No sponsor influence over accredited education. Where content is developed for continuing education credit, commercial supporters have no role in planning, topic selection, or faculty.
- No implied endorsement. Partnership is not endorsement by Peony, by any contributor, or by any member.
- No claims we can't support. We don't publish outcome claims before the evidence exists, and we won't publish yours either.
WHAT PARTNERSHIP INCLUDES
- Access to a credential-verified professional audience
- Clear, labeled placement across defined surfaces
- Disclosure handled properly, so your participation doesn't create risk for the practitioners who see it
- Coordinated launch planning around catalog additions and events
- Direct feedback from practitioners about what women in treatment actually need
HOW TO START
Request the partnership kit.
The kit covers audience composition, available placements, the partner standard in full, disclosure requirements, and current rates.
We'll ask about your product line, your evidence base, your formulation and sourcing transparency, and your intended audience — before discussing placement.
Peony complements clinical care and does not replace it. No partner product is presented as a treatment for cancer, and no Peony content evaluates whether any intervention is appropriate for an individual.